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Buying Individual Shares in an ISA: What You Need to Know

Buying Individual Shares in an ISA
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Craving tax-free growth on your investments? Stocks and Shares ISAs offer an exciting alternative to traditional savings accounts, potentially propelling your wealth to new heights. But one question lingers: can you directly invest in the companies you truly believe in? The answer: it depends, but in most cases, buying individual shares in an ISA is absolutely possible

This comprehensive guide will cover everything you need to know, from pros and cons of stock picking to navigating platform limitations.

Can I buy individual shares in an ISA?

Yes, you can generally buy individual shares in a Stocks & Shares ISA. However, only a handful of platforms offer this option so make sure to check before opening an account.

But before choosing an ISA platform for buying individual shares, there are a few things to note. Firstly, buying individual stocks is only possible in a Stocks and Shares ISA (i.e. investment ISA). Cash ISAs do not offer investment options and your money is typically held in cash.

Secondly, while most popular investment apps and platforms offers S&S ISA accounts, most of them only offer different types of funds. But here are some popular examples of Stocks and Shares ISAs that offer individual stocks:

  1. Trading 212
  2. Interactive Investor
  3. Hargreaves Lansdown
  4. AJ Bell
  5. IG

Buying Individual Shares in an ISA: Pros and cons

Investing in individual shares within an ISA offers unique advantages and challenges. Before deciding whether this approach is right for you, let’s weigh the potential benefits and drawbacks:

Pros of buying individual shares in an ISA:

  • Higher potential returns: By carefully selecting individual companies, you have the potential to achieve higher returns compared to passively managed funds.
  • Greater control: You have complete control over your investment decisions, allowing you to invest in companies you believe in and align your portfolio with your specific interests and values.

Cons of buying individual shares in an ISA:

  • Increased risk: Picking individual shares inherently carries more risk than investing in diversified funds. The performance of a single company can significantly impact your portfolio’s overall value.
  • Time commitment: Effective stock picking requires in-depth research and ongoing monitoring of your chosen companies. This can be a time-consuming process.
  • Emotional investing: The emotional attachment to specific companies can cloud judgment and lead to poor investment decisions.

Should I buy individual shares in an ISA?

Now that you understand the pros and cons of buying individual shares within a Stocks and Shares ISA, the next question is: is it the right choice for you? There are compelling reasons to consider individual share-picking, but there are also potential drawbacks to be aware of. Let’s explore both sides of the coin to help you make an informed decision.

Buying individual shares within a Stocks and Shares ISA can be a rewarding investment strategy, but it’s not for everyone. If you have a strong risk tolerance, enjoy conducting investment research, and are comfortable with the potential for higher returns alongside greater risk, then individual share picking could be a viable option.

However, if you prioritise a more hands-off approach, prefer lower risk exposure with more diversified portfolio, or lack the time or knowledge for in-depth research, then investing in diversified funds through your ISA might be a better fit.

Ultimately, the best choice depends on your individual circumstances, investment goals, and risk tolerance.

Alternatives to stock picking in an ISA

While buying individual shares offers the potential for significant rewards, it’s not the only way to invest within a Stocks and Shares ISA. If the time commitment, research requirements, or inherent risk of stock picking make you hesitate, here are some compelling alternatives:

  • Investing in Funds: Funds offer a diversified and convenient way to invest in a basket of assets, such as stocks, bonds, or commodities. This approach spreads your risk across multiple companies or sectors, mitigating the impact of any single company’s performance. There are two main types of funds to consider:

    • Actively Managed Funds: These funds are overseen by a fund manager who actively selects investments based on their analysis and market outlook. While potentially offering higher returns, they typically come with higher fees.
    • Passive Funds (ETFs): These funds passively track a specific market index, such as the FTSE 100, S&P 500 or Nasdaq 100, aiming to mirror its performance. They offer lower fees compared to actively managed funds and provide a simple way to gain broad market exposure.
  • Cash ISAs: While not technically an investment option in the growth sense, Cash ISAs offer a safe place to park your money and earn a small amount of interest. They are a good option for short-term savings goals or those seeking a low-risk alternative.
Ultimately, a well-rounded investment strategy might combine elements of all these options. For example, you could allocate a portion of your ISA to a diversified fund for long-term growth, another portion to individual stocks you believe in for potentially higher returns, and a final portion to a Cash ISA for easier access to short-term savings needs (such as a house deposit). This approach allows you to balance risk and reward while also keeping some cash readily available.


Buying individual shares in a Stocks & Shares ISA is generally possible, but only selected ISA providers facilitate it. When choosing between individual stocks and diversified funds, understanding their distinct pros and cons is important for informed investment decisions.

For most people, diversified funds might be a better fit for a hands-off approach and less volatility. However, if you have a strong interest in specific companies or sectors and are willing to actively manage and research your investments, individual shares could be worth exploring. Always assess your risk tolerance and investment knowledge before making a decision, ensuring it matches your financial objectives and long-term strategy. And when choosing an ISA provider, ensure they offer the investment options that align with your strategy.

Related: FREE Guide: Investing for Beginners

Can you buy individual shares in an ISA

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