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Welcome to Money Marshmallow

Welcome to the Money Marshmallow, your ultimate guide to achieving financial wellness and freedom. We’re not just another personal finance blog; we’re your partner in levelling up your finances and making smart money moves.

Our mission is to empower you with actionable tips and mindset shifts to navigate your financial journey and achieve lasting financial success. We provide practical insights and honest conversations about all things money, including:

  • Developing a money and success mindset
  • Saving and investing strategies
  • Starting and running a side hustle or small business
  • Working towards your version of financial freedom
  • Property investment
  • Psychology of money and consumer behaviour
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Behind Money Marshmallow

Hi there, I’m Roosa, the founder of Money Marshmallow. Just a few of years ago, I realised there had to be more to life than the traditional work-until-retirement path. This sparked a burning desire to build wealth and achieve financial freedom. I started exploring the world of investing, educating myself on strategies to make my money work for me, not the other way around.

Today, I manage an investment portfolio of stocks and property, and I’m proud to have built a six-figure net worth. With over a decade of experience in marketing and advertising, I bring a unique perspective to personal finance. I leverage this knowledge to understand the psychology of money and consumer behavior, the very tactics companies use to influence our spending. Occasionally, I’ll even pull back the curtain on these strategies, empowering you to make conscious financial choices.

We all have financial dreams, whether it’s early retirement, traveling the world, or pursuing a passion project. But many feel stuck, thinking it’s unachievable or unsure where to even start.

I launched Money Marshmallow in 2021 with an aim to bridge the gap in financial literacy by providing you with the tools and knowledge to navigate your own financial journey and start working towards your dreams.

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Fun fact: The story behind the name

The famous Stanford University Marshmallow Experiment offered children a choice: eat one marshmallow now, or wait for the researcher to return and get two. This simple test explored delayed gratification, where waiting for a bigger reward later might indicate better future outcomes.

Similar to the Marshmallow Experiment, achieving financial success often requires delayed gratification. At Money Marshmallow, we believe in balancing instant wants with long-term aspirations. We’re here to help you develop the skills and practical tips to prioritise your long-term goals, without sacrificing the ability to enjoy life today.

Want to delve deeper? Read my article The Marshmallow Test: 3 Science-Based Tips to Money Success to explore the experiment and its practical applications in your financial journey.